Transforces is a Finnish human rights organization and activist group working for the rights of transgender people and sexual minorities in Finland.
Visual identity, visuals for a responsive website, Business cards, Photography & Poster campaign. 2015
The client wished for a colorful and playful visual identity, to communicate their values: empathy, human centric and "rainbowish"( Finn. sateenkaareva). Important was to include the official colors of the transgender flag: pink, light blue and white.
One of their goals was to find people in the community, who are in need of help and support, and also cosupport, that the organization offers in their many activities and meetings.
The project included also a poster campaign, that was launched during the Helsinki Pride week, to increase publicity and awareness for the organization. I arranged photo shooting session, where we used real people as models for the poster campaign. The goal was reached and the organization is growing and becoming on of the actors in